FACTOR INFLUENCING THE MARKETABILITY OF GRADUATE: A CASE STUDY IN ISLAMIC SCIENCE UNIVERSITY MALAYSIA (USIM)

Abstract

Today, graduate marketability is deteriorating. Some graduates from universities in the public sector can still not enter the employment market. This study was thus carried out on the elements which affect the marketability of graduates in Malaysia at the public university. Three hundred eighty graduate students from a public university were the participants in the research. The quantitative approach was applied in this study, descriptive analysis and inferential analysis. The data gathered from the questionnaire are the medium for blasting over the Google Form platform. This study analysed data using Statistical Package of Social Science (SPSS) Version 26. The analysis utilised included the descriptive analysis and Pearson correlation. The results have shown that the marketability of graduates has a tangible link to their personality and skills. Meanwhile, numerous regression analyses demonstrate that public university graduates' personalities, skills, and academics impact marketability. This research indicates that three key characteristics, personality, skills and academics, affect the marketability of graduate students. To prepare for job marketing, the graduate must be aware of the three variables highlighted in this research.